River District Development Project

Parking in the River District 

Project update
July 15, 2015 - Team leads to saving historic River District building

July 7, 2015 - Danville Regional Foundation invests $10 million in River District

June 9, 2015 - Contest winners announced for commercial space at The Continental

May 1, 2015 - Danville unveils new brand for River District: 'Reimagine That'

Blog: River District news

Project scope
The city of Danville is in the process of implementing a development plan for its “River District,” generally consisting of the traditional central business district, historic tobacco warehouse district and manufacturing area, and contiguous areas. This area has been the commercial and administrative heart of the city since the 1790s.

This year marks the fifth year of the project. The city has adopted design guidelines for the look and feel of the district. The Design Guidelines list appropriate materials, outline procedures and explain what types of architectural elements are expected for the district’s existing buildings and new construction. A seven-member commission has been appointed to enforce the guidelines.
In addition, two phases of streetscape improvements are complete, with the latest featuring the JTI Fountain and Main Street Plaza. Public, outdoor Wi-Fi hotspots are now available in the 300, 400 and 500 blocks on Main Street, with expansions coming. Utilities upgrades are in place. Patton Street now allows two-way traffic to provide better access to businesses and parking lots serving stores on Main Street. A new parking lot is open at 500 Main St., and a parking study for the full district is finished and serves as a guide for the future.
Danville River District Reimagine That logo
Public seeding also has resulted in the purchase of once vacant, deteriorating buildings. These buildings are stabilized and then returned to the private market for repurposing for commercial and residential uses.

As a result of the new amenities and stabilization of buildings, private investments are being made in the district, and they outpace public seeding by three-fold.

Today, the River District boasts a new look and vibe thanks. To capture the spirit of the changes and to send a clear message within and outside the Danville community about what makes the district special, the city this year unveiled a new brand for the district. The brand uses the tagline slogan: "Danville River District: Reimagine That." "Our message is clear, 'here in the River District, the status quo is a no go,'" says Corrie Teague of the city's Office of Economic Development.

This year, repurposing of buildings will continue and more amenities will be added. The amenities will include placement of wayfinding signage throughout the district, the start of construction on a third streetscape phase, and installation of a pedestrian lane on the Martin Luther King Jr. Memorial Bridge to connect walking trails on the north and south side of the Dan River.
The River District is a vital element to the future of Danville and the surrounding region. Please check back in regularly to this site for updates and to provide feedback. Thank you for your interest and involvement in your community.